If what you really wanna do is produce… Here’s a chance to pick the brains of the industry’s elite

goodmanSo you wanna be a producer? Mark the weekend of March 19 – 21 and plan on attending the Chicago Producing Intensive Conference   at the Goodman Theatre’s Owen Theatre, 170 N. Dearborn. A $350 ticket ($275 for members of the League of Chicago Theatres) includes access to presentations and networking opportunities with a who’s who of heavy-hitter producers and  general managers from blockbuster shows in Chicago and on Broadway as well as national tours.

Presenters scheduled for the conference include  Tom Viertel, partner with Scorpio Entertainment  (A Little Night Music);   Allied Live Managing Partner Laura Matalon (Broadway’s Hair, Billy Elliot, Mama Mia and Legally Blonde,  among others);  Broadway in Chicago Vice President Eileen LaCarioJujamcyn Theatres Creative Director Jack Viertel;  Steppenwolf Theatre Executive Director David Hawkanson;  David Richards of Richards/Climan (general managers for Broadway’s  Blithe Spirit and All My Sons, among others) and Goodman Theatre Executive Director Roche Schulfer.

Presenters are slated to address audience development, script and story development and promotional strategies and marketing techniques, among others topics.

The conference is open to anyone interested in producing, co-producing or investing in the theater, be it in Chicago, New York or for national tours. Aspiring general managers and investors are also invited.  Program planners say the weekend will be of special interest to anyone exploring relationships between the for-profit and not-for-profit sectors in the development of a theater project.

The Commercial Theater Institute, now in its 29th year, is a project of Theatre Development Fund (TDF) and The Broadway League, Inc. Dedicated to training the next generation of commercial theatre producers, CTI strives to provide resources and guidance to people interested in creating commercial productions for the stage.

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